Buy Your Overcoat Now!

Saturday 14th October 1916: Luton’s fashionable stores are promoting their new stock of coats and accessories for the winter. Webb Brothers of Bute Street claim to be showing “a larger and more varied stock of overcoats than any other firm in the Midland Counties” for which demand is already so great that they advised their customers to “Buy that Overcoat Now”. Their range includes overcoats for children and youths as well as for adult men. At Paris House in George Street a variety of ladies’ coats are on offer, ranging from a smart swing coat with adaptable collar in navy cheviot for twenty-one shillings and nine pence, to a velour coat with strap belts and the latest pockets for forty-nine shilling and nine pence. For those with more money to spend and coney seal fur coats are available for five guineas and musquash coats for ten guineas. The fashionable example shown above is available from Gibbons’ for three and a half guineas and is described as an “extremely stylish coat in saxe blue and grey velour with black hair collar, cut on very full lines”.

Source: Luton News, 5th and 19th October 1916