Willard’s grocer’s shop, 47 High Street, Leighton Buzzard c.1920 [Z1432/2/1/19/134]
Thursday 13th December 1917: The Divisional Food Commissioner has asked the editor of the Leighton Buzzard Observer to publish the following letter:
Sir – I wish to appeal very urgently to all to whom butter, margarine and tea are not necessities to refrain from using them during the present scarcity, which it is hoped will be overcome shortly. I particularly address this appeal to the larger households and to the servants in those houses especially in the country. I do not think it is realised how the shortage affects the women and workers in the towns who, after a hard day’s work, often have to spend their spare time in obtaining very insufficient quantities of those commodities, and sometimes have to wait in queues for hours at a time only to be disappointed in the end.
It is hoped that some scheme of better distribution and a fair equalisation of supply to each consumer will be evolved shortly, and in the meantime I appeal to everyone in the country to use as little milk and butter as possible, and so release more of these two commodities for the towns. Every pint of milk and every pound of butter released from the country districts is of invaluable help in the towns.
Source: Leighton Buzzard Observer 18th December 1917